Our Team

Israel Ellis

Co-founder & CEO

Jason Rubinoff

Co-founder

Dexter Santiago

Executive Coordinator

Edjee Lowell Cayona

Director of Operations

Cherryl Laguda

Business Development Representative (BDR)

Kristine Sagre

Finance & Accounting

Fredia Lyn Llamera

HR and Recruitment Officer

Nikita Shchybryk

Information Systems Specialist

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Nikita Shchybryk

Information Systems Specialist

Nikita is accountable for testing, evaluating, executing, supervising, and identifying opportunities for enhancing IT systems throughout various teams at HireAway.

Fredia Lyn Llamera

HR and Recruitment Officer

Fredj is the head of Human Resources and Recruitment at HireAway, overseeing all aspects from hiring to employee exits. She collaborates with operations and executive teams, playing a crucial role in HR functions. Fredj also manages employee compensation alignment, legal documents, and ensures compliance with company policies and laws.

She is a seasoned HR professional with a decade of experience, excels in employee relations, management, recruitment, and compensation. She has eight years of experience in the BPO sector and two years as an HR Manager in Dubai, UAE. Fredj holds a Bachelor of Science degree in Psychology from the University of St. La Salle.

Cherryl Laguda

Business Development Representative (BDR)

A Business Development Representative (BDR) is responsible for generating leads, qualifying potential customers, and initiating the sales process. Key duties include lead generation through various channels, assessing lead viability, engaging with clients, devising sales strategies, scheduling appointments, maintaining relationships, managing data, analyzing performance, staying updated with industry trends, and continuously improving skills. BDRs play a crucial role in fueling business growth by creating a robust pipeline of potential clients and establishing the foundation for successful sales.

Have risen to a leadership position as a Subject Matter Expert, showcasing a deep understanding of client needs and a knack for exceptional service delivery with over 9 years of experience in the Business Process Outsourcing (BPO) sector. Have spent over a year as an Assistant Building Manager for Australian clients, refining their client management skills and optimizing operational efficiency prior joining HireAway. This role is pivotal in ensuring the seamless operation and maintenance of diverse properties, spanning commercial office buildings, residential complexes, and mixed-use developments. Has a license for Bachelor of Education highlighting values of effective communication, adaptability, and strategic planning, all of which are invaluable in the domain of business development.

Maharlika Lobaton

Marketing Coordinator

Maharlika plays many roles within HireAway and its client companies. She is the Business Manager for Stay At Blue Mountain, overseeing a team of highly skilled reservation agents. She also serves as the Social Media Manager for HireAway and Stay At Blue Mountain. Maharlika has deep expertise in digital marketing, and supports our clients in the curation and management of content, as well as providing graphic design and SEO expertise. She is also a key member of the HireAway core team in Bacolod, overseeing the office and motivating other team members under the leadership of our Operations Director.

Prior to joining HireAway, Maharlika was a Maximo Systems Administrator for 7 years and an SAP BASIS Administrator for more than 10 years. As an IT professional, she was responsible for ensuring all modules in the environment ran smoothly and consistently. She also handled server maintenance and overall system administration.

Otessa Celestial

HR Consultant

Tess oversees our HR department at HireAway. She is responsible for the creation and administration of our human resources policies and procedures. In addition, she advised our leadership team on HR trends and best practices. Tess also leads our employee engagement programs to ensure our staff are motivated and performing at their best.

She holds a B.A. (Honours) in Psychology from the University of St. La Salle, and currently finishing her MBA major in Human Resources Management at the La Consolacion College-Bacolod. Tess is also a member of the People Management Association of the Philippines (PMAP), which is a premier organization of HR and People Managers. She brings to HireAway 18 years of HR experience, handling all facets of recruitment, hiring, compensation, benefits, employee relations, learning and development, and compliance. Her industry experience is broad, and includes companies such as BPO, manufacturing, co-generation plants, power and energy, distribution and logistics and retail.

Kristine Sagre

Finance & Accounting

Kristine is responsible for all accounting related tasks, including accounts receivables, accounts payables, purchasing, payroll and other office admin requirements.

She’s worked in finance for 10 years and gained valuable expertise in areas such as financial analysis, budgeting, and strategic planning. These experiences have provided her with a strong foundation to navigate the complexities of the financial world and to deliver positive outcomes.

Edjee Lowell Cayona

Director of Operations

As our Director of Operations, Edjee is responsible for staff performance, oversight and risk management. He works with Sales and our clients to ensure a smooth onboarding process, and then is accountable to our clients for ensuring our staff deliver on KPIs. Edjee is also responsible for developing operations strategies, optimizing processes, and ensuring compliance to standards and regulations. He also oversees staff quality standards and strives for continuous improvement.

Edjee is an experience operations leader with over 15 years of success boosting efficiency and streamlining procedures for customer service and operations groups. His expertise is focused on overseeing all financial, personnel and operations facets of our business. He effectively balances targets with resources to optimize for long-term success.

Chris Hardy

Director, Business Development

Chris leads our Business Development team, and is our clients’ primary source of contact. He works with our clients from scoping to recruiting and onboarding to ensure that our clients are set up for success.

He is a vivacious individual and an advocate for positive change, connection and development both personally and professionally.

Using his natural ability to lead, he likes to immerse himself in projects and become the driving force to build momentum, increase team morale, innovate and make strategic decisions to catalyze the growth of organizations.

Dexter Santiago

Executive Coordinator

As an Executive Coordinator, Dexter is in charge of scheduling and calendar management for Jason and Israel. He is also responsible for the relationship coordination between the 2 co-founders, their organizations, their customers, their vendors and their partners. A second scope involves the management of the Bacolod office, and helping the team ensure projects get to the finish line.

Dexter brings to HireAway a total of 14 years of experience in the BPO industry as an Operations Leader. He has a wealth of knowledge in client and people management, as well as exposure to operational excellence in customer service, collections and sales. He applies his Lean Six Sigma training to problem resolution, data analysis and minimizing and/or eradicating process wastage. Dexter also holds a Bachelor’s degree in Electrical Engineering.

Jason Rubinoff

Co-founder

Jason has spent much of his career in the consumer product goods (CPG) industry. There he has developed strategic partnerships with many global leading companies, leveraging his extensive experience to establish and manage successful BPO operations tailored not only to the needs of CPG businesses but also to a diverse range of industries seeking efficient outsourcing solutions.

Israel Ellis

Co-founder & CEO

Israel was inspired to co-found HireAway after experiencing first hand the benefits of using offshoring for his other business ventures. He brings over 30 years of business founding/entrepreneurship experience to help HireAway’s clients grow their businesses. Israel is a passionate leader, and believes everyone has the opportunity to achieve their greatness. He has extensive experience in BPO, accounting, finance, warehouse, retail, real estate and inventory management. Israel is also an accomplished author and aspiring motivational speaker.