Our Team

North American

LEADERSHIP

Israel Ellis

Co-founder & CEO

Jason Rubinoff

Co-founder

Philippines

LEADERSHIP

Image_20250212_045644_429 - Cherryl Laguda

Dexter Santiago

Organizational and Customer Success Manager
Cherryl-Laguda

Cherryl Laguda

Business Development officer
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Kristine Gamboa

Head, Accounting & Finance
Image_20250207_051543_900 (1) - Cherryl Laguda

Fredia Lyn Llamera

Head, Recruitment and Human Resource
Ynorie

Ynorie Medel

Lead Generation Specialist and Appoinment Setter
mo

Simon “Mo” Francis Tolentino

Performance Marketing, Data Analytics & Digital Strategy
Koushik

Koushik Dey

Senior UI/UX Engineer and Webmaster
js

John Stephan Gaitan

Graphic Designer

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Ynorie Medel

Lead Generation Specialist and Appoinment Setter

As Lead Generation Specialist at HireAway, Ynorie plays a pivotal role in driving business growth by identifying, qualifying, and nurturing potential clients. He is responsible for building and maintaining a robust sales pipeline through strategic outreach and relationship development. By connecting with prospects and understanding their needs, Ynorie helps position HireAway’s services as tailored solutions that support operational efficiency and long-term success.

Ynorie brings nearly five years of experience in the BPO industry, having built a strong foundation in both Customer Support and Technical Support roles. Prior to joining HireAway, he worked remotely as a Sales Representative for AT&T, where he specialized in promoting upgrades, installment plans, and tailored service packages. His diverse background in customer engagement and remote sales enables him to connect with clients seamlessly, adapt to varied needs, and consistently deliver meaningful results.

John Stephan Gaitan

Graphic Designer

As a Graphic Designer at HireAway, he handles all creative requests from the Marketing and Sales teams, ensuring a strong visual identity across platforms like Facebook, LinkedIn, and Instagram. He designs marketing and promotional materials, including carousel ads, static ads, basic video editing, posters, promotional graphics, and event collaterals. His work also includes landing page updates, web design enhancements, email marketing designs, logo creation, and branding materials.Beyond content creation, he collaborates closely with the marketing and sales teams to align designs with HireAway’s brand identity and messaging. He also refines website visuals to improve user experience. With expertise in graphic design, branding, and layout composition, he manages multiple projects in a fast-paced environment while staying updated on design trends to enhance brand awareness, engagement, and marketing impact.

Experienced Graphic Designer with 8+ years in digital and print production, working with international and local clients, including CEOs, Creative Directors, and marketing teams. Skilled in social media marketing, email marketing, and paid advertising, I manage projects efficiently under pressure while focusing on high-impact, revenue-driven designs. Detail-oriented, adaptable, and committed to delivering high-quality visuals while maintaining client confidentiality. Always eager to learn and innovate..

Koushik Dey

Senior UI/UX Engineer and Webmaster

At HireAway, Koushik serves as a Senior UI/UX Engineer and Webmaster. He is responsible for maintaining, configuring, and troubleshooting servers while ensuring web security and optimizing website performance. His expertise includes managing websites, revamping their content structures. Additionally, he works with various web management and Customer Relationship Management (CRM) applications, leveraging their marketing, sales, and support modules to enhance business processes, web analytics and SEO strategies.

Before joining HireAway, Koushik gained extensive experience in UI/UX engineering and web development. He managed numerous UI/UX projects, designed and developed web applications using front-end and back-end technologies. His experience with PHP, ASP.NET, WordPress, Joomla, and various JavaScript frameworks provided a strong foundation for his current role. Additionally, as a web developer, he collaborated on numerous web projects, designing and developing CMS-based websites and honing his skills in server management, SEO, and web optimization—all of which are highly relevant to his present responsibilities at HireAway.

Simon “Mo” Francis Tolentino

Performance Marketing, Data Analytics & Digital Strategy

Mo Tolentino is a performance marketer and data-driven strategist with over eight years of experience in digital marketing, analytics, and social media management. At HireAway, he leads marketing initiatives that connect creativity with measurable growth — managing paid campaigns across Meta, Google, and TikTok while optimizing every funnel for conversion.

His work spans website and funnel development, conversion rate optimization (CRO), and full-funnel analytics. Simon is passionate about transforming data into actionable insights, building marketing systems that drive sustainable, scalable results for global brands.

Fredia Lyn Llamera

Head, Recruitment and Human Resource

Fredj is an experienced HR professional currently serving as Department head for Recruitment and Human Resources at HireAway. She oversees HR Operations, employee relations, sourcing and recruitment, and complance while also managing compensation, benefits, and policy development.

With over a decade of experience, she has worked as an HR Compensation and Benefits Specialist at Panasiatic Call Centers Inc., where she handled PTO benefits, 201 compliance, onboarding of newly hired talents, government-mandated reports, and employee records. She also served as an HR Manager and Secretary to CEO at Enwan Recruitment LLC in Dubai, United Arab Emirates, where she managed compliance, onboarding, sourcing and recruitment, client relations both local and expats, permits and visa applications, finance and accounting, payroll, and employee claims, while collaborating with professional from diverse nationalities worldwide. Earlier in her career, she was a Human Resource Employee Relations Officer, conducting administrative hearings, preparing legal memos, and working closely with operations, recruitment teams and compensations and benefits department, as well as providing employee counseling. She also worked as a Guidance Counselor, conducting psychological assessments, and supporting onboarding processes. She has extensive experience across the BPO, corporate and education sectors.

Cherryl Laguda

Business Development officer

As the Business Development Officer at HireAway, Cherryl is responsible for identifying new business opportunities, building relationships, and offering tailored outsourcing solutions that drive efficiency and reduce costs. She handles sales process, from lead generation to closing deals, ensuring seamless integration of services with clients. Cherryl also collaborates with the marketing team to align efforts, trigger market interest, and engage potential clients. Her goal is to position HireAway as the leading provider of cost-effective, high-quality outsourcing solutions.

Cherryl has over 10 years of experience in the BPO sector, specializing in accommodation, technical e-commerce, and airlines. She has held roles from Subject Matter Expert to Escalation Supervisor and Customer Quality Assurance, focusing on understanding client needs and delivering exceptional service. With over a year as Assistant Building Manager for Australian clients, Cherryl honed her client management and operational efficiency skills across various properties.

Maharlika Lobaton

Marketing Coordinator

Maharlika plays many roles within HireAway and its client companies. She is the Business Manager for Stay At Blue Mountain, overseeing a team of highly skilled reservation agents. She also serves as the Social Media Manager for HireAway and Stay At Blue Mountain. Maharlika has deep expertise in digital marketing, and supports our clients in the curation and management of content, as well as providing graphic design and SEO expertise. She is also a key member of the HireAway core team in Bacolod, overseeing the office and motivating other team members under the leadership of our Operations Director.

Prior to joining HireAway, Maharlika was a Maximo Systems Administrator for 7 years and an SAP BASIS Administrator for more than 10 years. As an IT professional, she was responsible for ensuring all modules in the environment ran smoothly and consistently. She also handled server maintenance and overall system administration.

Otessa Celestial

HR Consultant

Tess oversees our HR department at HireAway. She is responsible for the creation and administration of our human resources policies and procedures. In addition, she advised our leadership team on HR trends and best practices. Tess also leads our employee engagement programs to ensure our staff are motivated and performing at their best.

She holds a B.A. (Honours) in Psychology from the University of St. La Salle, and currently finishing her MBA major in Human Resources Management at the La Consolacion College-Bacolod. Tess is also a member of the People Management Association of the Philippines (PMAP), which is a premier organization of HR and People Managers. She brings to HireAway 18 years of HR experience, handling all facets of recruitment, hiring, compensation, benefits, employee relations, learning and development, and compliance. Her industry experience is broad, and includes companies such as BPO, manufacturing, co-generation plants, power and energy, distribution and logistics and retail.

Kristine Gamboa

Head, Accounting & Finance

Kristine is the Head of Finance and Accounting at Hireaway. She is in charge of overseeing all financial tasks, including billing, accounts receivable and payable, budgeting and financial reporting. Kristine also leads her team, helping them work effectively by sharing insights and improving their performance. She ensures that the company's financial operations run smoothly and align with business goals.

Kristine has worked in finance for 10 years, gaining expertise in areas like financial analysis, budgeting, and strategic planning. Her experience has provided her with a strong foundation for navigating the complexities of the financial world and delivering positive outcomes.

Edjee Lowell Cayona

Director of Operations

As our Director of Operations, Edjee is responsible for staff performance, oversight and risk management. He works with Sales and our clients to ensure a smooth onboarding process, and then is accountable to our clients for ensuring our staff deliver on KPIs. Edjee is also responsible for developing operations strategies, optimizing processes, and ensuring compliance to standards and regulations. He also oversees staff quality standards and strives for continuous improvement.

Edjee is an experience operations leader with over 15 years of success boosting efficiency and streamlining procedures for customer service and operations groups. His expertise is focused on overseeing all financial, personnel and operations facets of our business. He effectively balances targets with resources to optimize for long-term success.

Chris Hardy

Director, Business Development

Chris leads our Business Development team, and is our clients’ primary source of contact. He works with our clients from scoping to recruiting and onboarding to ensure that our clients are set up for success.

He is a vivacious individual and an advocate for positive change, connection and development both personally and professionally.

Using his natural ability to lead, he likes to immerse himself in projects and become the driving force to build momentum, increase team morale, innovate and make strategic decisions to catalyze the growth of organizations.

Dexter Santiago

Organizational and Customer Success Manager

Dexter is presently HireAway's Organizational and Customer Success Manager. He is responsible for driving organizational efficiency and effectiveness while ensuring the success and satisfaction of customers. He plays a critical role in aligning internal operations with customer needs and driving growth and profitability for the organization.

Dexter brings 16 years of leadership experience in the BPO industry, with a strong track record in client management, people development, and operational excellence across Customer Service, Collections, and Sales. He is Lean Six Sigma trained, equipping him with advanced capabilities in problem resolution, data analysis, and process optimization. Dexter holds a Bachelor's degree in Electrical Engineering and previously served as HireAway's Executive Coordinator before transitioning into his current role in Customer Success.

Jason Rubinoff

Co-founder

Jason has spent much of his career in the consumer product goods (CPG) industry. There he has developed strategic partnerships with many global leading companies, leveraging his extensive experience to establish and manage successful BPO operations tailored not only to the needs of CPG businesses but also to a diverse range of industries seeking efficient outsourcing solutions.

Israel Ellis

Co-founder & CEO

Israel was inspired to co-found HireAway after experiencing first hand the benefits of using offshoring for his other business ventures. He brings over 30 years of business founding/entrepreneurship experience to help HireAway’s clients grow their businesses. Israel is a passionate leader, and believes everyone has the opportunity to achieve their greatness. He has extensive experience in BPO, accounting, finance, warehouse, retail, real estate and inventory management. Israel is also an accomplished author and aspiring motivational speaker.